Brisbane's Best Search Engine Optimisation

Have you wasted money on Brisbane SEO services that promise the world and fail to deliver? 

Are you tired of having your business turned over to inexperienced agency staff who lack the know-how to make your website successful? 

The truth is, not all SEO Brisbane services are equal and most big agencies bring in clients with promises they can’t deliver, and hand over your livelihood to junior staff or outsourced team members.

At SEO Labs, SEO and web development services for your Brisbane business are always handled personally by me, David Butler, not an unknown junior staff member with questionable experience and skills.

As an SEO consultant with more than six years of experience, I have worked with Brisbane business owners in a variety of industries and handled every SEO problem imaginable. I have a proven track record of providing excellent results with a personal approach. You can rest easy knowing your work is being completed by a true industry professional, not a dodgy overseas outsourced team or junior team member.

I do not rely on making promises that NO ONE can deliver, such as guaranteeing Google rankings (which, by the way, is something no reputable Brisbane SEO company will do); instead, I let my reputation and work history speak for itself. My work has also been featured on Moz, which is one of the pinnacles of the SEO industry.

Ready to get started with dedicated, quality Brisbane SEO services to help your business grow its online presence? Here’s how I can help.

Brisbane Search Engine Optimisation Services

  • Technical SEO Auditing
  • Website Architecture Planning
  • Keyword Research
  • New Website Launch/Changeover Guides
  • Content Marketing/Link Building Strategies
  • Manual Penalty Removal
  • Content Analysis & Recommendations
  • Backlink Cleanup & Link Disavow
  • Local SEO & Citation Building
  • SEO-Friendly Website Builds

SEO Consulting Process

SEO services for local Brisbane businesses start at $450 per month (charged at $150 per hour).

$150 per hour? Isn’t that a bit steep, you ask? No. Like any service, you get what you pay for.

I work with Brisbane businesses who want the best SEO services available; Brisbane businesses who are not willing to hand their website/business/livelihoods over to a junior SEO or outsourced agency team.

To maintain a superior level of service, I cap the number of clients I work on at any one time and will only work with you if I actually believe your business will benefit from my work.

The consultation process typically begins with a 30-minute phone call or face-to-face meeting for local Brisbane businesses to give me an in-depth understanding of your business goals and background. This initial meeting is followed by a 60-90 minute review of your website to determine if you have major technical issues and need a more thorough audit or monthly SEO Brisbane service.

Every website is different and there is no one-size-fits-all approach. I will help you prioritise work based on the findings of this initial SEO audit and develop an effective optimisation strategy tailored to YOUR needs.

small business seo consulting

SEO Auditing

brisbane seo auditing

Conducting an SEO audit requires hours of meticulous work and interpretation to diagnose the elements of your website that require attention. While you can throw a stone and find a Brisbane SEO company that adds its company logo to an automatically generated website audit, I take the time to perform a thorough manual audit of every technical aspect of your website to give you a comprehensive list of recommendations for the best possible results in the shortest amount of time.

The technical SEO audit will review all aspects of your website and leave no stone unturned in looking for onsite and offsite issues that could be holding you back. The SEO audit generally takes around 2 weeks to complete and includes detailed information about the SEO issues that were found and provides comprehensive recommendations on how to resolve them. If required, I can implement most changes for you.

Clients can sometimes see dramatic improvements following a technical SEO audit and for some smaller local Brisbane businesses, this may be all that is required from us – I won’t keep you paying each month if it won’t help you! However, some clients will require ongoing monthly activity and an ongoing SEO strategy advice to produce the results they are looking for.

Google Manual Penalty Removal

Have you been hit with a manual penalty from Google? Google penalties can cripple your business – but the good news is there is a way out.

A manual action from Google is a way to demote or remove websites for reasons that aren’t related to algorithm changes. Basically, they give Google a way to manually punish websites for behavior they consider spammy or attempting to cheat the system.

There are several manual actions that can be taken against your website, including:

  • Spammy structured data markup
  • User-generated spam
  • Thin content
  • Hacked site
  • Unnatural links to your site
  • Cloaking and sneaky redirects
  • Hidden text and keyword stuffing
  • Spammy freehosts

I can help you recover your website from a manual Google penalty by auditing your website and doing exactly what Google expects. I will get to the bottom of the problem to help you recover from the devastating effects of a Google penalty so you can get back to doing what you do best.

small business website development

Backlink Cleanup

brisbane seo auditing

Not all backlinks are created equal.

In the not too distant past, virtually any link back to your website was considered a good thing and the more the better. Today, poor-quality, spammy, or paid links will hurt you. Unnatural or spammy backlinks to your website can get you hit with search engine penalties that cause your website’s ranking to drop dramatically – or make you disappear from search engine results completely!

Backlink cleanup services may be a good idea if your website has been hit with a manual penalty or if you are not ranking as well as you were recently and suspect your website has been hit with a penalty. Google doles out two types of penalties:

Manual penalties: When your website is hit with a manual penalty, Google will let you know and tell you why. In this case, it will reconsider your website for inclusion in search engine results again if you get rid of your bad backlinks.

Algorithmic ‘penalties’: Algorithmic penalties are not true ‘penalties’, however, their impact can be just as devastating. Algorithmic penalties happen automatically when your website runs afoul of updates to Google’s search algorithm, especially Penguin or Panda, both of which now run in real-time. In this case, you will not receive notice and you may need to do some investigation to determine if your website has been affected and what course of action is required.

Backlink cleanup involves analysing the links to your website and determining which are doing good for you and which are causing harm. From there, the links can be disavowed, which tells Google not to include those links in their assessment of your site.

Local SEO & Citation Building

Want to attract local customers to your website? Local search engine optimization is the way to do it.

Local SEO is a type of local online marketing that allows local businesses to promote their services to nearby customers looking for their type of business using search engines (Google, Yahoo, etc), business directories (such as Yelp and Superpages), and more.

It’s vital that your business attract local traffic because local searches are highly targeted and timely. Consider the difference between someone searching for “floral arrangements” versus “floral arrangements in Brisbane.” The latter is most likely someone interested in looking for a florist in the area now to make a purchase.

Local SEO is:

  • Cost effective.
  • Highly targeted.
  • Reaching customers when they need you.

An opportunity to build word of mouth referrals through online reviews of your business.

One of the keys to local search engine optimization is building citations, which are mentions of your business name and address online. An example of an online citation is a yellow pages directory listing of your business. Citations do not need to link back to your website to provide value and they represent a key component in local ranking algorithms.

Contact me today to learn more about how local SEO Brisbane services can help you reach more customers in the area!

small business website development


What is SEO?

Search engine optimisation is the process, techniques, and strategies used to increase the amount of organic traffic to a website by achieving better rankings in search engine results. In a nutshell, good SEO involves making sure your website is structured properly for search engines to find and “crawl” it, writing useful and quality content that naturally uses phrases people will search for, and building quality backlinks to your website.

Why do I need SEO Brisbane services?

SEO services help your website rank better on search engine results to improve your exposure and reach more local customers. SEO drives more traffic to your website and it’s a cost-effective form of marketing. More than 85% of online users today find services and products using a search engine. SEO Labs local Brisbane SEO services ensure your website has the components necessary to rank as high as possible.

How long does the optimization process take?

Every website is different. The answer to this question depends on what your website needs, the competition in your industry, and your goals. Many smaller Brisbane businesses do not require more than the initial website audit and following up on recommendations while others benefit from monthly SEO services to address Google penalties, backlink problems, and other issues.

Can you guarantee rankings for my chosen keywords?

No, and you will find that no one who offers reputable Brisbane SEO services will make this type of claim. No one can guarantee you rankings on Google or any other search engine because search engine results are controlled by complex algorithms, not individuals. I do not use “black hat” or aggressive, questionable SEO tactics that go against search engine guidelines. Instead, I will help your website achieve the best possible rankings through effective, proven, and accepted search engine optimisation approaches that are within guidelines.

Why should I work with you instead of a big Brisbane SEO agency?

While some people believe that the best SEO specialists work with agencies, many Brisbane businesses have found out the hard way that large agencies typically employ overseas SEO “experts” with dubious skill and experience or junior staff who are still learning the ropes. These large agencies spend a great deal of effort and money attracting new clients and pawning them off on teams who use the clients’ websites as practice without the experience necessary to deliver results. I have years of experience working with businesses of all sizes and I let my reputation speak for itself. I do not make false claims or promises and I only accept a limited number of clients that I believe I can help.

Brisbane Website Development

Whether you are ready to launch a website for your new business or you want to redesign and relaunch your existing website, I can help. I develop SEO-friendly and user-friendly WordPress websites for small- and medium-sized Brisbane businesses ready to expand their online presence and reach more customers.

SEO-Friendly Website Builds

At SEO Labs, I offer cost-effective and SEO-friendly WordPress web development Brisbane services for new website launches and redesigns. Your WordPress site will follow all technical SEO best practices with proper search engine optimization to help your customers find you. If you are redesigning a current website, I will mitigate the potential drop in organic traffic during the changeover.

Contact me today to learn more about SEO-friendly website builds for local Brisbane businesses.

Website Architecture Planning

While it’s not uncommon for the client and even the typical SEO agency in Brisbane to focus a great deal on the design and layout of a new website, there’s a lot more to effective website development than style.

What happens behind the scenes plays a big role in search engine optimisation and even user experience! One of the most commonly skipped aspects of the web development process is architecture planning or information architecture.

A great website relies on every component working in harmony. The best way to achieve this is setting up the right framework in the beginning. This becomes more important the larger your website becomes, especially in terms of user experience. The end goal of architecture planning is a website that balances the desires of the visitor with the needs of the business by:

  • Making sure visitors can see their options
  • Making it easy for visitors to find what they want
  • Assuring visitors they have found what they’re looking for
  • Leading visitors into various actions with clear calls-to-action

My web development architecture planning service ensures your website is designed to intersect your customer’s goals with your own to improve conversions and help your business grow.

small business website development


David is the most experienced and knowledgeable SEO expert I’ve ever worked with.

Charles Z.

Senior eCommerce and Digital Marketing Manager

David has a reputation producing nothing but great results for his clients by utilising his superior technical SEO skills.

Michael C.

National Sales and Marketing Manager

David’s ability to look into a website, diagnose issues, and identify opportunities is second-to-none in the Brisbane market.

Stelios M.

SEO Manager

Brisbane SEO Prices

Brisbane small business SEO pricing is based on how competitive your industry is and how much work is required for your website to get the results you are looking for.

All websites are assessed individually and I will make a price recommendation for you within 24 hours of getting in contact.

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    Local Business - High Competition

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